Buyology – Truth and Lies About Why We Buy – Neuromarketing Book

 

Recently, Rachel Ray discussed neuromarketing on her TV show and brought a bit more exposure to the emerging market research field. She discussed the book “Buyology – Truth and Lies About Why We Buy” with the author,  Martin Lindstrom. 

This neuromarketing video was made well before the Rachel Ray TV appearance. The author is interviewed in this video while appearing on Blooomberg. For those that have already seen the Rachel Ray show covering neuromarketing and Buyology, this video is a great second one to watch.

Neuromarketing is discussed more seriously in this Bloomberg video. One can also get a better idea about one of the best selling neuromarketing books, “Buyology – Truth and Lies About Why We Buy“, by watching the Bloomberg interview.

Which of these neuromarketing tv discussions do you prefer? From a neuromarketing point of explanation, what neuromarketing strategies were implemented during the interviews and by whom?